According to the Foursquarestival website,
Players will compete in a foxhunt that will lead them around points of artistic and cultural significance in the town, visiting independent traders along the way and finally finishing at a secret party location.
The Foursquarestival team will prepare for the event by adding a series of tips and clues to a pre-determined set of locations. This will also involve liaising with local businesses to secure their involvement and make them aware of the promotional opportunities that can come from Foursquarestival and from Foursquare itself.
On the event day participants (the ‘hounds’) will have to locate a series of ‘foxes – each one will provide a clue as to the location of the next. Each fox will stay at their location for a certain amount of time before moving on. If the hounds turn up and the fox isn’t there, the manager/owner will hand over a clue or there will be a notification on the door that the fox has moved to a new location.
It’s great to see how towns and cities are embracing emerging social engagement platforms and testing the potential of foursquare as a platform for events management - especially when considering Microsoft’s new location-centric application, SCVNGR, that would be perfect for such challenges and scavenger-esque activities. Nonetheless, all foursquare users will stand to benefit from events of this nature as businesses will evidently become more aware of the opportunities presented to them by these markets.